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Quadwave Consulting, Bangalore, India:

Jaane Tu Ya Jaane Na

The Problem

A leading web design company that designs and develops promotional websites for the bollywood film industry required an online application to promote the bollywood film Jaane Tu Ya Jaane Na. Since there were no big movie stars in the movie, the producers of the movie wanted to make sure that the movie reached the right target audience before the movie got released so that a large amount of interest would be created and the hype maintained.

The Solution

The solution provided by Quadwave was to conceptualize and build an application that would allow users of the popular social networking portal Facebook to include the application and invite their friends to participate. The application was completely integrated into Facebook and allowed the user to import his profile and complete friend’s list into it.
The application was hosted by and maintained by Quadwave.

Key Features and Benefits

  • Integration with the social networking site Facebook.
  • Application allows user to invite friends to participate in the application
  • Movie promotion within large communities
  • Viral effect of application spreads the awareness of the film across the communities

The online application built by Quadwave helped successfully promote the film and the application and the supporting web site received a large number of visitors on the first day itself.